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In Part 1 of my series, I talked about how cloud platforms connect people and businesses, why understanding them is useful, and why the platform approach is important in today’s economy. In this second post, I will focus on the importance of aligning platforms with your business goals to drive success, and how innovating together with your partners can help you achieve even better results.

Align Platforms with your Business Goals, to Drive Success

Aligning business goals with IT capabilities is not a new concept. However, in the era of platform building, it has become even more critical to design platforms that align with your business objectives. This alignment ensures that any investment is clearly supporting a joint goal and is the foundation to justify budget allocations. Imagine investing heavily in a cutting-edge platform only to find it underutilized, or worse, being unable to articulate the value it delivers to your business.

To avoid this, it’s essential to collaborate with consumers, teams in your organization and partners to identify both gaps and capabilities needed to support strategic goals and their associated use cases. For instance, if a company aims to introduce automation into its business processes to handle growth and accelerate customer interactions, the underlying platform must enable automation of common tasks and actions for all involved applications. Consider automated policy enforcement: would sticking to a manual model support these goals effectively?

As an example, one of my FSI customers is excelling in maintaining compliance while implementing strict processes to ensure regulatory adherence. However, weaknesses emerged during our discussions about bringing new workloads into production. Currently, this process requires filling out web forms and documents; once approved, the workloads can be deployed to production. Nevertheless, this is a one-time audit. Once in production, auditing must be initiated manually, and checks and guardrails are also conducted manually. Transforming this into automated policy enforcement for these workloads would provide significant benefits for the customer, not only throughout the development-to-production chain but also for live auditing and reporting in production.

Having a clear understanding of the required capabilities and how they align with business objectives is vital, not only for achieving strategic goals but also for justifying future investments and securing budgets.

When I talk to customers, I often find that they are aware of directives from their managers, and those managers, in turn, follow directives from their own leaders, and so on up the chain. This highlights a common challenge: it can be difficult for employees to truly identify with the company’s goals and understand the purpose behind their daily work and investments of time.

To address this, we have introduced a method where we collaboratively map out which services are necessary to support the company’s strategic objectives and what a future-state architecture could look like. In addition, we also establish the target operating model by outlining how the necessary services would be provided by the existing model and how this should look with an optimized model. This exercise often serves as an eye-opener for participants, providing them with new ideas and motivation to engage with innovative topics and support these initiatives internally. By connecting their work to clear strategic goals, employees find something meaningful to identify with, something that gives purpose to their efforts.

This approach represents a different model of motivation. Not only does it increase employee satisfaction and drive innovation, but it also empowers teams with tangible evidence to present to the organization’s leadership. By linking initiatives, such as building a new cloud platform, directly to the company’s strategic goals, employees gain a clear narrative and concrete metrics to support their case. This alignment enables more productive discussions with leadership about how technology investments contribute to broader business objectives and helps secure buy-in for future innovation.

Innovate together with your partner

As mentioned earlier, organizations increasingly recognize the transformative potential of cloud platforms. And just to reiterate it here: all cloud platforms. Private and Public. Hyperscale and Edge. Cloud is an operating model, not a place. And one key advantage of cloud platforms is that resources are available on-demand and seamlessly integrated. You don’t need to worry about how to connect them, your provider ensures everything works together. This flexibility and speed significantly accelerate your time-to-value.

In the past, building IT platforms often involved a best-of-breed approach, requiring experts to manage numerous tools and their integrations. This approach demanded ongoing maintenance, updates, and upgrades, all of which fell on your team. While attracting and retaining the right talent is critical, it also consumes significant time and budget. Ultimately, this effort delays time-to-value for solutions that are already available in the market.

In the past month, I had many discussions with customers, particularly on this topic. Many of them are already quite advanced in automation. They build their environments using solutions from different vendors and integrate everything themselves. The technology they create is impressive. However, they also realize that they must handle ongoing maintenance, version upgrades, interoperability, and dependencies on external libraries to keep everything working together.

This requires expertise in areas that may not be core to their company’s intellectual property. Instead of focusing on activities that directly drive business value, such as selling more products, significant time is spent building platforms that are already available off-the-shelf. As a result, the wheel is reinvented dozens of times globally, each company doing it for themselves, while vendors are simultaneously developing standard software to address these needs.

This trend is evident not only with public cloud providers, who offer standardized solutions, but also with on-premises cloud software.

For example, Broadcom invests $2 billion annually¹ in VMware Cloud Foundation to deliver a standardized, integrated cloud platform. If you were to build your own solution using multiple vendors, what level of investment would be required to match that pace? This challenge becomes even more pronounced when incorporating advanced services like Artificial Intelligence or Database-as-a-Service. In a self-built environment, you must constantly consider how to construct, integrate, maintain, and extend your stack. Would you take the same approach in the public cloud?

The semiconductor industry exemplifies the immense investment and time required to achieve success in highly specialized fields. For instance, producing machines to manufacture wafers for chips demands decades of effort and billions in investment. The same applies to designing or producing chips, building your own chips from scratch would take decades to realize value and generate significant revenue. By the time you reach parity with competitors, they will have already advanced further with new innovations and technologies.

In the past, as an example, customers bought from VMware and then had to build their cloud (or Enterprise IT). Now, its all combined in a streamlined private cloud offering, backed by $2 billion annually R&D budget, which by the way, is similar to the overall IT Budget of NASDAQ or DAX40 companies.

One of my customers, who for years insisted they could build an even better cloud solution in-house while automating everything, has now decided to move forward with VMware Cloud Foundation. They are really proud about what they have built in the past, but having realised that keeping up with the expertise, maintenance, expansions and pace of established providers is a never-ending race. Therefore, they now plan to use as many templates, blueprints, and integrations from the platform as possible.

In summary, while custom-built solutions can be powerful, leveraging standardised platforms can free up resources to focus on core business objectives, rather than duplicating efforts that vendors have already solved. Instead of starting from scratch, businesses should focus on partnerships and leveraging established platforms to stay competitive in this fast-evolving industry.

In the next and final post of this series, I’ll talk about what “reduce cognitive load” means, how to promote your platform and explain how all these strategies together can help you optimise your TCO.

1. Blog Post by Hock Tan on “Accelerating VMware’s growth” https://www.broadcom.com/blog/accelerating-vmwares-growth ↩︎

As we come closer and closer to one of our most impactful Product releases of VMware by Broadcom, I start a small series about the necessity of harmonisation between Technology and Operating Model, beside all our nice feature announcements.

The intent is to give you some food for thought, on how both together will help you be successful with your business.

But first, let’s start with giving some context.

Many of my customers today are confronted with a perfect storm. Legacy systems demand maintenance in times when business expectations rise, market trends accelerate, talent gaps widen – all while security and compliance requirements multiply. On top, we see geopolitical uncertainty, where sovereignty becomes a new priority.

The pace of digital transformation has turned technological adaptation from a “nice to have” competitive advantage into a “must have” survival skill. It’s a paradox: while public cloud adoption promises agility, cost reduction and fast time to value, many end up with multiple clouds, grappling with fragmented infrastructures, spiraling costs, and operational complexity. The real challenge isn’t choosing between on premise, public or private cloud solutions – it’s the art of mastering platforms.

Oftentimes, the transformative potential of cloud platforms is already recognized, yet many find themselves in hybrid environments, burdened by legacy systems they can’t abandon and cloud deployments that fail to deliver promised agility. The result? Operational complexity that stifles competitiveness and budgets that balloon without clear return of investment.

In today’s economy it’s not just about technology choices, it’s about an era where “doing nothing” risks obsolescence, while reactive, FOMO-driven decisions (fear of missing out) create technical debt. A “quick and dirty” solution today is tomorrow’s operational nightmare. The real challenge lies in building adaptive platforms that focus on reducing cognitive load for both consumers & providers, under an umbrella of an adaptive operating model, which is scalable, flexible and able to maintain the infrastructure in the long run with clear responsibilities.

For sure, not everything is perfect, every organization is somehow unique, but even so, we have seen similarities in the field, which I want to share to give you some food for thought.

In the following and upcoming Blogposts, I will highlight possible scenarios and actions you can take, based upon experiences that I’ve seen so far in the last couple of years working with customers on building Cloud platforms.

Synchronised evolution of technology and operating models

Deploying enterprise platforms, whether hybrid, on-premises, or cloud-native successfully means more than adopting new tools; it requires an evolution of technology as well as operating models.

These environments operate under fundamentally different paradigms. Simply replicating current structures, processes, and behaviors on cloud platforms often fails.

To quote Melvin Conway from the 60s:

Any organization that designs a system (defined broadly) will produce a design whose structure is a copy of the organization’s communication structure.

For over 30 years, IT has followed a “resource-oriented approach,” optimising individual resources with subject matter expertise. While effective in silos, this approach often neglects how other necessary resources are delivered. Consumers frequently request resources silo by silo, a process that can take months due to differing priorities and capacities, frustrating consumers, businesses, and IT departments.

When I started working with public cloud roughly 15 years ago, it was completely different from what I had experienced before in classic enterprise IT. Product teams were able to request resources according to their needs, instantly, and with transparent showback and chargeback mechanisms.

As we know, business services are not just a single virtual machine with storage. More often, they consist of a set of different technologies required to build and deliver the service, such as messaging capabilities, document storage, databases, and more.

In classic enterprise IT, providing all those resources on-demand, wouldn’t even have been possible due to the resource-oriented approach. Everyone focused on their own service and wanted to offer it in the best possible way, but without considering the overall consumption or the bigger picture.

To address this, a “flow-oriented approach” emerged with cloud platforms. This approach focuses on delivering services as a unified flow rather than requiring resource-by-resource requests. It feels like obtaining all necessary resources from one source.

Many organisations tried to solve this and established some form of Service Management function, this function was mainly orchestrating individual silos and aggregating information to the requestor. Many learned that achieving an unified flow only through closer collaboration between silos is often not solving the real issue.

What we see working better is a shift in organizational behavior, restructuring teams and responsibilities to offer resources in a self-service manner to consumers. But also, to introduce a Platform-as-a-Product thinking into the organization. That thinking and responsibility also helps the team to build and provide an even better Service, release after release, with focus on their customers and what they really need.

Additionally, cloud platforms thrive on standardised, self-service consumption. Providers must rethink governance, lifecycle management, and cost accountability. Automated policy enforcement (“define once, apply universally”) and compliance guardrails integrated into resource provisioning are essential to quickly adapt to new compliance and regulatory policies.

I mentioned the time when I started working with product teams using public cloud. We simply opened the door and flooded the teams with all these possibilities. Can you imagine what happened? There was a complete mix-up in the consumption of services, a nightmare in terms of compliance and auditing those environments. That was a period when we had to rebuild our cloud platform multiple times, learning from each new issue that arose.

However, it was also a time when we learned to adopt new practices for our operating models, such as offering the platform in a policy-driven way and building virtual private clouds for each product team. This helped us to structure, automate, and standardize our cloud platform, enabling us to offer it in a scalable way while remaining flexible to new regulatory requirements.

Although these experiences happened a long time ago, they are still relevant today. In discussions with many organisations, I often find that many of them have not yet explored this way of thinking. Adopting these practices helps organisations rethink how work is done, not just where it runs. This enables teams to transition from reactive “operator” roles to proactive “orchestrator” roles, allowing infrastructure to scale intentionally rather than sprawling accidentally.

Of course, implementing such significant changes is not something that happens within a few months or simply through discussions with peers from other departments. Often, it involves confronting cultural resistance and integrating new approaches with existing systems.

Many of the conversations I have with teams revolve around a culture that has been built over decades. These organisations have experts in many fields like networking, storage, compute, security, application development, and more. Just because you have a solution that you find innovative or “cool” doesn’t mean they automatically agree with you. Convincing them can be challenging, but everything starts with including them in the discussions. On the other hand, cloud platforms need exactly this consolidation and offer the opportunity to start those conversations.

This is the starting point of change! It’s not innovation, you have to start with, its called Exnovation! It defines the call to action, stop doing what you have always done!

We often find that involving different departments right from the beginning is key to success. It is important to clearly articulate the benefits and goals of the new platform or technology, and asking those teams for their advice is a strong starting point. Moreover, no solution on the market is absolutely perfect. Through detailed discussions, we frequently identified problems that other departments face with their current solutions – problems that the new technology might overcome. However, these insights only emerge when you engage in open, equal discussions with your peers.

So, what is the conclusion? It’s not a matter of technology nor of using or just calling it Cloud. Today’s expectations for Consumers and Providers differ, depending on what was built in the last decades. Just designing a system which represents your current organisation structure, will not be successful as a new approach could be. Think about new methods on providing services and how to manage them with patterns we learned over two decades from public cloud. Include your peers as soon as possible and use their expertise.

But, and that’s important, don’t over-engineer everything at the beginning, start with small steps, start with a small service to establish the first new operating model along the full end-2-end process, and grow from that baseline to start your cloud journey.

In the next Post i’ll write about why its quite helpful to map your business and IT goals with your platform beforehand, how this support you in your journey and why innovating together with partners is key.